Project Description
Led Successful Marketing Turnaround, Catapulting Growth
- Symphony RetailAI is a provider of end-to-end, integrated AI-powered Merchandising, Marketing and Supply Chain Solutions.
- Managed a budget of $6M and oversaw 15 FTEs, and 8 contractor / agency resources.
- Revenue grew from $125M to $250M ARR
Results
- Led, reorganized and upskilled a fully remote and global Marketing team. Filled gaps and capitalized on team strengths, removing low-performing and under-valued programs to re-ignite the marketing engine and earn the respect from the global sales team.
- Generated a 6X increase in pipeline and a 10X increase in Marketing-sourced closed won opportunities as a result of high-impact demand generation, thought leadership, PR/Analyst relations, and digital marketing transformation initiatives.
- Identified and resolved inefficiencies and misaligned objectives, ensuring limited resources were pointed in the right direction and aligned to top-down organizational goals.
