Meet the Team – Growth Minds

At Growth Minds, our team brings 70+ years of marketing expertise across enterprise software, AI, retail technology, and high-growth SaaS. We’ve led marketing transformations, shaped industry narratives, and fueled measurable growth for some of the most recognized names in tech and retail.

As a fast, agile, fully outsourced marketing team, we scale with you—expanding or dialing in support as your business needs evolve. Whether you need turnkey marketing leadership, demand generation, brand repositioning, content and communications, event strategy, or analyst and media engagement, we operate as a seamless extension of your organization.

Tevia Arnold

Founder & CEO

Tevia Arnold is a seasoned technology marketing leader with over 20 years of experience in developing brands and accelerating growth within fast-paced enterprise technology companies. Known for her energy, candor, and drive, she has consistently challenged the status quo to create innovative, high-impact programs that drive revenue growth and build strong brands. Tevia’s career is

Alison Raffalovich

PR & Analyst Relations

Alison is a passionate and driven communications guru with the real-world understanding that compelling, targeted interactions propel valuation gains and competitive positioning in fierce, fast-moving industries. Inspired leader, strategist and change agent with proven success shaping opinions, influencing behaviors and catapulting revenue for high-growth and market-leading companies through strategic, game-changing public relations, industry analyst relations,

Laura Gonda

Growth Marketing Manager

Laura Gonda is a dynamic marketing professional with extensive experience supporting growth and brand activation in the retail industry. She brings a strong foundation in customer marketing, event strategy, and integrated content development, with a proven ability to manage complex programs from concept through execution. With a background that spans marketing, client services, and cross-functional

In the News: 25 Strategies for Cultivating a Personal Brand as a CMO

Deliver Results and Empower Others As a CMO, I believe the strongest personal brand is built by consistently delivering results and making sure others see the impact of your work. All of my clients have come through word of mouth–people who’ve worked with me directly, seen the outcomes, and shared those wins within their […]

Growth Marketing: A Mindset, Not a Tactic

Why Technology Companies Need to Think Differently to Grow Faster In today’s saturated tech landscape, the companies that win aren’t just building great products—they’re building scalable, measurable growth engines. And that doesn’t come from chasing the latest marketing tactic. It comes from adopting a growth marketing mindset. At Growth Minds, we believe growth marketing isn’t […]

How Companies Can Grow with Little to No Marketing Budget

In today’s fast-paced, hyper-competitive market, growing a business without a sizable marketing budget may seem daunting. However, resource-constrained companies can still experience significant growth by thinking strategically and leveraging available opportunities. While a big budget can help scale quickly, sustainable growth is achievable through smart planning and resourcefulness. Here are some ways companies can thrive […]

Fractional Marketing: Cost-Effective Solution in Uncertain Times

Why Hiring Fractional Marketing Support in a Down Economy Reduces Costs and Risks In times of economic uncertainty, businesses are often forced to make tough decisions to stay afloat. Marketing, a critical component of business growth, can be one of the first areas where companies look to cut costs. However, reducing marketing efforts can be […]