Built a High-Performing, Growth-Focused Marketing Engine

Built and executed a comprehensive marketing plan, aligning strategy, messaging, and spend to company priorities and measurable outcomes — repositioning SPAR from a labor provider into a strategic partner driving in-store revenue and retail execution excellence.

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  Optimized brand positioning to elevate SPAR from a labor provider to a strategic partner driving in-store revenue and retail execution excellence.
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  Created and launched digital marketing programs that helped grow the company’s sales pipeline to the largest in its history.
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  Built marketing dashboards for real-time visibility into performance, spend, and ROI.
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  Developed data-driven budgets and a bottoms-up planning model aligned with leadership goals.
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  Implemented a marketing project plan and calendar for alignment and transparency.
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  Established a Content Council to align messaging across sales, operations, retail, CPG, and partner audiences.
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  Launched an ABM program to drive brand awareness with key RFP targets.