Built a High-Performing, Growth-Focused Marketing Engine

Built and executed a comprehensive marketing plan, aligning strategy, messaging, and spend to company priorities and measurable outcomes — repositioning SPAR from a labor provider into a strategic partner driving in-store revenue and retail execution excellence.

• Optimized brand positioning to elevate SPAR from a labor provider to a strategic partner driving in-store revenue and retail execution excellence.
• Created and launched digital marketing programs that helped grow the company’s sales pipeline to the largest in its history.
• Built marketing dashboards for real-time visibility into performance, spend, and ROI.
• Developed data-driven budgets and a bottoms-up planning model aligned with leadership goals.
• Implemented a marketing project plan and calendar for alignment and transparency.
• Established a Content Council to align messaging across sales, operations, retail, CPG, and partner audiences.
• Launched an ABM program to drive brand awareness with key RFP targets.